Quality Score

Quality Score

Google AdWords Quality Score Myth Revealed

The rantings of some crazy men…

Following on from a recent forum question we read on Webmaster World Google AdWords Forum the question rose regarding ‘Keyword Quality Score Upgraded?’ – where advertisers Quality Score (QS) jumps from 6/10 & 7/10 to 10/10 overnight, with no real reason as to why Quality Score has jumped without any […]

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Bounce Rate now a factor in Quality Score…how to boost your Quality Score

Interesting update we noticed the other day in Google AdWords for accounts that are linked with Google Analytics. You now have the ability to filter your ads performance by ‘Bounce Rate’ in the drop down menu…

For a while now Google have skirted around admitting that Bounce Rate is a factor that they look at […]

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Google’s Quality Score update

Google announced the other week that they are providing more transparency for advertisers in regards to keyword Quality Score. They have updated the explanations for keywords when it shows if your ad is showing or not…

 [useful huh? QS 1/10 is average and QS 10/10 is above average!]
So now you get to know whether your […]

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Google confirms Quality Score glitch

The BlackHatters have had confirmation from Google on the Quality Score glitches that advertisers saw both in October and then again in November of 2010 as reported in our post Google Quality Score Issue Today!!! Google states…

— Known Technical Issue —
Our engineers identified an issue that resulted in some advertisers seeing
sudden Quality Score metric drops. […]

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Google Quality Score Assessment Calculator

Nice little tool that we were sent the other day (thanks to our Greek BlackHatter) for checking Quality Score in your Google accounts. Originally developed by Wordstream we found this to be quite a handy little tool for checking the QS on your keywords, so whilst not being strictly Black Hat PPC, we thought […]

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Why a dam good Google Slap can be a good thing!

The dreaded Google Slap…every affiliates worse knightmare! Where Google determines that your campaign is in violation of its guidelines for some reason and then lowers all your keyword Quality Score to 1/10…pretty much putting your PPC campaign in the dustbin.

Well if you do get Google slapped and manage to get the decision reversed by […]

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How to Tell Competitors Quality Score from Sitelinks

As we reported in our earlier article Google Sitelinks Update – Crazy Day for PPC ads! Google have rolled out sitelinks on Generic keywords. This change in Google’s policy can now allow those astute PPC analysts out there to work out what competitors Quality Score is on certain keywords.

The Blackhatters have worked out that for […]

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Instantly Improve Google Quality Score on Two Word Keywords

Struggling with your Quality Score in Google? Here is a really simple trick that helps in most cases for 2 word keywords to improve Quality Score.
If you have a keyword such as ‘black hat’ and have a QS of 4/10, try putting a ‘.’ between the two keywords as it resets the QS of […]

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The Importance of Relevancy for Google PPC Ad’s

We recently did a test to discover the effects that Relevancy has in Google’s algorithm, as we wanted to see what difference a ‘good’ PPC campaign has with relevant keywords and ad copies as opposed to a ‘bad’ PPC campaign where keywords and ad copies did not match. 
 
We created a Mythical Brand to demonstrate […]

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