Google Trademark Policy

Destination and Display URL Not Matching?

Okay…geeky blog post coming…you’ve been warned…

The BlackHatters were interested earlier this week when we were searching for the term ‘cocktails’ in Google (don’t ask!) If you Google ‘cocktails’ you get the following SERP delivered…

We were particularly interested in the Smirnoff ad…

The display URL is www.youtube.com/Recipes but when you click on the Headline of the ad it […]

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Google Gone Crazy! A breakdown of all the latest developments in Search Marketing in the past 3 months…

The past three months have been the most hectic for as long as the BlackHatters can remember in terms of changes to Search Marketing. With Google releasing new products and the Yahoo & Bing merger, we wanted to collate all these changes and ask the question…how are PPC advertisers and search agencies meant to […]

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Google Trademark Policy Update: Today is the day!

In case you have you forgotten in all the hype around Google Instant…today is the day of the Google Trademark Policy change as reported in our post Google Trademark Policy: No Brand Protection Anymore (you need to read this article, biggest change in PPC in 2 years!)

We’ve been testing this today and are now […]

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By |September 14th, 2010|Google AdWords|3 Comments

Google Trademark Policy: No Brand Protection Anymore (you need to read this article, biggest change in PPC in 2 years!)

The Blackhatters learned that Google announced today a change in its trademark policy that will be coming into effect on 14th September 2010. 

Google is changing its current trademark policy in the UK, Ireland and Canada so that Google will no longer monitor brand bidding and use of trademarks within ad copies. It is also opening […]

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