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Dual Serving Phone Numbers in PPC Ads

The BlackHatters were amused the other day when we saw our good friends over at Google double serving phone numbers within their own PPC ad…does that count as Black Hat PPC? 

Have a look…

What is going on here? There is a phone number using call extensions beginning with ‘0141’ and then they write another phone […]

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3 Line Sitelinks in the UK – and guess who’s got them first…

The latest Google Innovation that was released last week, was 3 line sitelinks showing PPC ad’s that appear in position 1. The BlackHatters heard that it had been released but hadn’t seen any advertisers where they were showing….until now.

And guess who’s was the first ad we saw that was showing 3 line sitelinks???? Oh […]

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Embedded Sitelinks – Trademarking Issues?

Google announced the launch of their latest ad extension for Google AdWords Advertisers earlier this week…embedded sitelinks.

Embedded sitelinks allow advertisers to link from the description lines of their ad copy to relevant pages on their site when the keyword is mentioned in their ad copy. For example…

In order for advertisers to have embedded sitelinks […]

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Google penalises antivirus advertisers by removing sitelinks

For a while now PPC advertisers have been scratching their heads trying to work out how to get sitelinks to show for their ads. Google does not give exact guidelines as to why sitelinks will show on some ads and not others…enough to say that is not to do with Quality Score.

Recently the BlackHatters […]

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Google AdWords down today…what did Google update now?

For those of you in the UK, you will have suffered the problem of Google AdWords going down for around 10 minutes this afternoon. There was a ‘technical issue’ that they were fixing apparently. Last time that happened all the Quality Score in accounts changed!

So once the 10 minutes were over (which we spent […]

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Google Quality Score = Nothing to do with sitelinks on your ad’s

In the past we have been told by Google that in order for you to get sitelinks to show on your ad’s then you need to have good quality score and relveant ad’s…fine. Except thats not actually the case.

We’ve been doing a lot of testing on new ad’s on keywords of recent and have […]

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Google Mobile Sitelinks Launched Yesterday

Google have announced the launch of mobile sitelinks for advertisers as of yesterday. You can read all about this latest innovation (yes, another one! :-)) on the Google Mobile Blog…

Google Mobile Blog

Why are the Blackhatters mentioning this? (as its not really black hat ppc) Just to let readers know that if you have your […]

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Google Gone Crazy! A breakdown of all the latest developments in Search Marketing in the past 3 months…

The past three months have been the most hectic for as long as the BlackHatters can remember in terms of changes to Search Marketing. With Google releasing new products and the Yahoo & Bing merger, we wanted to collate all these changes and ask the question…how are PPC advertisers and search agencies meant to […]

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PPC Sitelinks Automated Scans…additional

We reported yesterday in our post PPC Sitelinks Automated Scans coming soon… that Google’s automated scans would be against Google’s guidelines that ‘sitelinks are not directing to different domains.’

The BlackHatters have learnt since then that this is not 100% the case. If a brand owns a Facebook or Twitter page that is linked to the brand […]

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By |September 4th, 2010|Google AdWords|0 Comments

PPC Sitelinks Automated Scans coming soon…

We have learned that Google have nearly completed their inhouse tool for monitoring the use of sitelinks in PPC ad’s which should be rolled out any time now.

The main points that the tool will be looking for are:

1. Use of symbols in sitelinks

2. Use of excessive punctuation in sitelinks

3. Sitelinks that are all directing […]

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By |September 3rd, 2010|Google AdWords|2 Comments