Google Match Types

New Google AdWords Match Types Being Rolled Out in May – Near Exact and Near Phrase, what do they mean?

Those of you who are logging in to your AdWords accounts today may well see the following notification from Google…

New! Improvements coming to exact match and phrase matchTarget your ads better. In mid-May, our improved exact match and phrase match options will include misspellings, plurals and other close variants of your keywords.

Google is rolling out […]

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Google Broad Match Modifier

Google recently brought out a new match type – Google Broad Match Modifier.

The idea is that you can put a ‘+’ symbol before your keywords in Google and modify the broad match so that it is more targeted and doesn’t include synonyms as per the usual broad match.

These broad match modifier keywords now sit […]

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