Google Innovations

The Google Stack…where is it going to end?

Googler’s have a new buzz word at the moment! Gone are the days where Google reps couldn’t say 3 words without mentioning either ‘You Tube’ or ‘Mobile’…no thats so 2012…now its all about ‘The Google Stack.’

Now the first question you may ask is…what the hell is The Google Stack?

Well let us explain…

This is Google’s […]

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End of Google Affiliate Network – No More ‘Growth without the Grind!’

The news broke today that Google have made the decision to terminate the Google Affiliate Network, to focus on other products. Affiliates were told this via email from Brain Clark at Google…

We are sure many of you have heard, Google Affiliate Network has, in their words, “…made the difficult decision to retire Google Affiliate […]

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The End of Google AdWords Editor?

There has been recent changes in the Google AdWords interface for certain accounts in the past weeks which has allowed advertisers greater ability to automate changes within Google AdWords themselves.  These latest changes are called ‘bulk operations’ and allow advertisers to make amendments to: Campaign Budgets, Destination URL’s, Appending and Pre-pending Keywords, Changing cases of keywords and ad copy, Find and […]

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Writing Mobile Ad Copy? Don’t forget the…

There was a new Google AdWords beta that was released last week, where they have changed the layout of the ‘Call’ button on mobile PPC ads. Previously, users would click on the actual phone number in order to dial through to the advertiser, but Google have now introduced a ‘call’ button to make it […]

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Google Chat In Ads

The BlackHatters were interested to hear about Google’s latest innovation that they will be bringing out as a beta in the next few months…Google Chat In Ads.

These ads will have the ability to have live ‘messenger style’ chats between the advertiser and the user. Unfortunately, we dont have any screenshots as yet to show […]

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Dual Serving Phone Numbers in PPC Ads

The BlackHatters were amused the other day when we saw our good friends over at Google double serving phone numbers within their own PPC ad…does that count as Black Hat PPC? 

Have a look…

What is going on here? There is a phone number using call extensions beginning with ‘0141’ and then they write another phone […]

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Google Drive – Privacy Policy Concerns

Google released another innovation this week, Google Drive, which is Google’s answer to Dropbox.

Now we know that isn’t really anything to do with PPC but it really annoyed us, so we thought we’d write about it.


It’s to do with Google’s privacy statement about Google Drive…

Basically anthing you send to your friends using this new […]

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New Google AdWords Graphs – Misleading Much????

Google have been innovating (again!!!) and this time they have been changing the colours of the Graphs that appear in AdWords. Previously Google’s Graphs used to look like this…

Nice and easy to understand. Nice big lines that you can see. Numbers down the left hand side and a key telling you what you are […]

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New Google AdWords Match Types Being Rolled Out in May – Near Exact and Near Phrase, what do they mean?

Those of you who are logging in to your AdWords accounts today may well see the following notification from Google…

New! Improvements coming to exact match and phrase matchTarget your ads better. In mid-May, our improved exact match and phrase match options will include misspellings, plurals and other close variants of your keywords.

Google is rolling out […]

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Google’s Revenue Target

The BlackHatters heard on the grapevine about some inside gossip from Google…

Google has set itself a target of having a $100bn turnover by 2016! 

According to a recent article in on the BBC, Google currently turnover about $10bn a Quarter, so $40bn a year. That means that Google needs to grow a further $60bn in […]

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