The BlackHatters were amused the other day when we saw our good friends over at Google double serving phone numbers within their own PPC ad…does that count as Black Hat PPC? Have a look… What is going on here? There is a phone number using call extensions beginning with ’0141′ and then they write another [...]
Posts Tagged ‘Google Innovations’
Dual Serving Phone Numbers in PPC Ads
Posted: 17th May 2012 by blackhat in Black Hat PPC, Google AdWordsTags: Black Hat PPC, Google Innovations, Google Site Links, PPC Bloopers
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Google Drive – Privacy Policy Concerns
Posted: 14th May 2012 by blackhat in Google InnovationsTags: Google Innovations
Google released another innovation this week, Google Drive, which is Google’s answer to Dropbox. Now we know that isn’t really anything to do with PPC but it really annoyed us, so we thought we’d write about it. Why? It’s to do with Google’s privacy statement about Google Drive… Basically anthing you send to your friends [...]
New Google AdWords Graphs – Misleading Much????
Posted: 24th April 2012 by blackhat in Black Hat PPCTags: Google Innovations
Google have been innovating (again!!!) and this time they have been changing the colours of the Graphs that appear in AdWords. Previously Google’s Graphs used to look like this… Nice and easy to understand. Nice big lines that you can see. Numbers down the left hand side and a key telling you what you are [...]
New Google AdWords Match Types Being Rolled Out in May – Near Exact and Near Phrase, what do they mean?
Posted: 18th April 2012 by blackhat in Black Hat PPCTags: Google Innovations, Google Match Types
Those of you who are logging in to your AdWords accounts today may well see the following notification from Google… New! Improvements coming to exact match and phrase matchTarget your ads better. In mid-May, our improved exact match and phrase match options will include misspellings, plurals and other close variants of your keywords. Google is rolling [...]
Google’s Revenue Target
Posted: 13th April 2012 by blackhat in Google AdWordsTags: Google AdWords, Google Innovations
The BlackHatters heard on the grapevine about some inside gossip from Google… Google has set itself a target of having a $100bn turnover by 2016! According to a recent article in on the BBC, Google currently turnover about $10bn a Quarter, so $40bn a year. That means that Google needs to grow a further $60bn [...]