We saw this earlier in the week in the Google SERP’s… Amazon.co.uk are able to deliver a standard PPC text ad as well as a product extension image ad for the same search query. In AdWords advertisers cannot show two ads for the same domain, but in this case Google isn’t seeing them as competing [...]
Posts Tagged ‘Google Ad Copy’
Amazon Double Serving
Posted: 23rd March 2012 by blackhat in Google AdWords, Google InnovationsTags: Google Ad Copy, Google AdWords
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Upcoming AdWords Change: Review of Paused Ads…hmmm…
Posted: 1st September 2011 by blackhat in Google AdWords, Google InnovationsTags: Google Ad Copy, Google AdWords, Google Innovations
The BlackHatters, along with many other Google AdWords users, received the following email from Google yesterday regarding reviewing paused ads within Google AdWords accounts… Dear AdWords Advertiser, We’re writing to let you know about some upcoming changes to the types of ads we review. What’s happening? Starting on 6 September, we’ll begin reviewing [...]
SEO Meta Descriptions appearing in PPC Ad Copy as additional Ad Text
Posted: 19th July 2011 by blackhat in Google AdWords, Google InnovationsTags: Google Ad Copy, Google Innovations
Our Australian BlackHatter friends (g’day!) brought to our attention the latest Google Innovation to come out. We cant find any official word from Google on this or any other blogs mentioning this, but it appears Google are beta testing putting SEO meta descriptions in PPC ad copies as a 3rd description line. Have a look [...]
Sneaky PPC? Or Clever PPC? – Using different ad copies to offer different pricing
Posted: 6th July 2011 by blackhat in Black Hat PPC, Google AdWordsTags: Black Hat PPC, Google Ad Copy
The BlackHatters stumbled across something yesterday in the SERP’s, and we couldn’t work out if it was either sneaky PPC or very clever use of PPC? The ads in question are from the antivirus provider, Panda Security. If you Google the term ‘Panda Security’ you’ll see 1 of 3 different types of ad copy being [...]
Black Hat PPC ad finally disapproved by Google…for inappropriate language
Posted: 4th July 2011 by blackhat in Google AdWordsTags: Google Ad Copy, Google AdWords
The BlackHatters were surprised the other day when we got an email from Google disapproving our PPC ad. We have seen 100′s of disapproved ads emails in the past, but the reason for this one surprised us. The Google email said… Thank you for advertising with Google AdWords. After reviewing your account, we’ve found that [...]