Black Hat PPC

Improve Your CTR for PLAs – Use Naked Chicks!

The BlackHatters were told (thanks guys) about this new and innovative way to improve the CTR rate of your Product Listing Ads (PLA’s) that Firstbathrooms.com has come up with…

Using Naked Chicks in your images!

Check out this ad for the term ‘shower enclosures’…

Nice! They have used a naked girl to model in their shower enclosure […]

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Search Partner Ads bigger than Google Search Ads?

The BlackHatters noticed something the other day that we had not noticed before…

When Google AdWords delivers ads on Google Search, users can only click on the Headline of the Ad Copy (as well as the sitelinks.) However, when Google AdWords delivers ads on Google Search Partners, every part of the Ad Copy is clickable […]

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End of Google Affiliate Network – No More ‘Growth without the Grind!’

The news broke today that Google have made the decision to terminate the Google Affiliate Network, to focus on other products. Affiliates were told this via email from Brain Clark at Google…

We are sure many of you have heard, Google Affiliate Network has, in their words, “…made the difficult decision to retire Google Affiliate […]

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eBay and investing in PPC…a point everyone else is missing

Okay, there have been loads of articles on PPC blogs  in the past weeks following eBay’s report on why PPC is a bunch of pooh and no one should invest in it anymore.

Don’t worry we aren’t going to regurgitate the whole report for you but you can read it for yourself here (be warned…its […]

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Double Auctions on Google Search Partners

A few months back we wrote an article  Search Partners Impressions Up? Lets play spot the natural ad where we were discussing how we had seen an increase in the number of impressions on the Google Search Partner network for paid search ads.

We have been talking with Google in regards to this matter and it […]

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And the winner is…

Thanks to all the entrants for the PPC Blooper contest that we launched a couple of weeks ago – PPC Blooper Contest: WIN a years subscription to SpeedPPC.

We had some great entries and we thought we’d share a few of our favourites and announce the winners of Annual Subscription toSpeedPPC. We liked this one which […]

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PPC Blooper Contest: WIN a years subscription to SpeedPPC

Its the festive season and the BlackHatters have a great prize to give away to our readers this Christmas.

The Prize

We have two 12 months subscriptions to SpeedPPC worth over $100! (Wooooo! :-))

What is SpeedPPC?

SpeedPPC automates the PPC campaign building process, allowing you to build really, truly relevant ads and landing pages for all your […]

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Funniest Google Email Scam

Following on from our previous article Google AdWords Email Scam we discovered an even funnier (and somewhat more concerning) email scam that is doing the rounds at the moment.

Check out this email below…

From: Google Incorporation <award.google@gmail.com>

 Google Corporation®
Belgrave House,
76 Buckingham Palace Road,
London SW1W 9TQ,
United Kingdom.
CONSOLATION PRIZE WINNING NOTICE!!!
Ref NO: GCS/G6I/88809
Batch: GUK/679/33/097I
  
We wish to congratulate you once again on this […]

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Giving your PPC the competitive edge using the Google IP exclusion tool

One of the most frustrating things that happen to the Blackhatters when running PPC campaigns is when we have our ad copy copied by a competitor. It really, really annoys us!

We spend hours writing the perfect ad copy…writing eye catching headlines, strong calls to actions, making the most of the display URL’s and as […]

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Google AdWords getting better at picking up Black Hat Ad Copy

For years now there have been ways to manipulate ad copy in order for advertisers to get around trademark policies (we wrote about this back in October 2010!) Where advertisers can use different symbols within their ad copy to confuse Google’s automated system into approving the ad.

However, we have noticed that Google AdWords is […]

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