How Google are now paying advertisers to implement sitelinks to take clicks away from natural listings.

 

Oh yes…we are still here…we’ve just been keeping a low profile.

We received a very interesting email from Google the other day, saying that they would give us £30 if we implemented sitelinks on one of our campaigns!

See screenshot below (areas have been blacked out for privacy reasons)…

Google_Paid_Sitelinks

 

How random is this? Google have obviously done their sums and worked out that it is worth giving advertisers £30 in credit to take up real estate in their SERP on a PPC ad rather than let clicks go to a natural listing (the campaign in question were branded terms.)

So if you want to get yourself £30 in Google AdWords credit, take your sitelinks off! Google will pay you to put them back on! Unbelievable!!! :-)

Bought to you by The BlackHatters.

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