How Google are now paying advertisers to implement sitelinks to take clicks away from natural listings.
Oh yes…we are still here…we’ve just been keeping a low profile.
We received a very interesting email from Google the other day, saying that they would give us £30 if we implemented sitelinks on one of our campaigns!
See screenshot below (areas have been blacked out for privacy reasons)…
How random is this? Google have obviously done their sums and worked out that it is worth giving advertisers £30 in credit to take up real estate in their SERP on a PPC ad rather than let clicks go to a natural listing (the campaign in question were branded terms.)
So if you want to get yourself £30 in Google AdWords credit, take your sitelinks off! Google will pay you to put them back on! Unbelievable!!!
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