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	<title>Black Hat PPC</title>
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	<link>http://www.blackhatppc.co.uk</link>
	<description>Black Hat PPC Blog bringing you all the tricks, tips and techniques to enhance your Paid Search!</description>
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		<title>Google AdWords Glitch: How to Double your Conversions on Google!</title>
		<link>http://www.blackhatppc.co.uk/2012/05/google-adwords-glitch-how-to-double-your-conversions-on-google/</link>
		<comments>http://www.blackhatppc.co.uk/2012/05/google-adwords-glitch-how-to-double-your-conversions-on-google/#comments</comments>
		<pubDate>Fri, 18 May 2012 06:39:25 +0000</pubDate>
		<dc:creator>blackhat</dc:creator>
				<category><![CDATA[Black Hat PPC]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Google's Unfair Advantage]]></category>

		<guid isPermaLink="false">http://www.blackhatppc.co.uk/?p=1618</guid>
		<description><![CDATA[The BlackHatters were interested to find out a nice little way to double the amount of conversions you are getting on Google AdWords the other day. Now before we go into how this works, we just need to be clear&#8230; This is not a way to double your sales or anything like that. This is [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Dual Serving Phone Numbers in PPC Ads</title>
		<link>http://www.blackhatppc.co.uk/2012/05/dual-serving-phone-numbers-in-ppc-ads/</link>
		<comments>http://www.blackhatppc.co.uk/2012/05/dual-serving-phone-numbers-in-ppc-ads/#comments</comments>
		<pubDate>Thu, 17 May 2012 06:53:50 +0000</pubDate>
		<dc:creator>blackhat</dc:creator>
				<category><![CDATA[Black Hat PPC]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Google Innovations]]></category>
		<category><![CDATA[Google Site Links]]></category>
		<category><![CDATA[PPC Bloopers]]></category>

		<guid isPermaLink="false">http://www.blackhatppc.co.uk/?p=1610</guid>
		<description><![CDATA[The BlackHatters were amused the other day when we saw our good friends over at Google double serving phone numbers within their own PPC ad&#8230;does that count as Black Hat PPC?  Have a look&#8230; What is going on here? There is a phone number using call extensions beginning with &#8217;0141&#8242; and then they write another [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Google&#8217;s Quality Score update</title>
		<link>http://www.blackhatppc.co.uk/2012/05/googles-quality-score-update/</link>
		<comments>http://www.blackhatppc.co.uk/2012/05/googles-quality-score-update/#comments</comments>
		<pubDate>Tue, 15 May 2012 06:31:41 +0000</pubDate>
		<dc:creator>blackhat</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Quality Score]]></category>

		<guid isPermaLink="false">http://www.blackhatppc.co.uk/?p=1598</guid>
		<description><![CDATA[Google announced the other week that they are providing more transparency for advertisers in regards to keyword Quality Score. They have updated the explanations for keywords when it shows if your ad is showing or not&#8230;  [useful huh? QS 1/10 is average and QS 10/10 is above average!] So now you get to know whether [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Drive &#8211; Privacy Policy Concerns</title>
		<link>http://www.blackhatppc.co.uk/2012/05/google-drive-privacy-policy-concerns/</link>
		<comments>http://www.blackhatppc.co.uk/2012/05/google-drive-privacy-policy-concerns/#comments</comments>
		<pubDate>Mon, 14 May 2012 07:19:56 +0000</pubDate>
		<dc:creator>blackhat</dc:creator>
				<category><![CDATA[Google Innovations]]></category>

		<guid isPermaLink="false">http://www.blackhatppc.co.uk/?p=1592</guid>
		<description><![CDATA[Google released another innovation this week, Google Drive, which is Google&#8217;s answer to Dropbox. Now we know that isn&#8217;t really anything to do with PPC but it really annoyed us, so we thought we&#8217;d write about it. Why? It&#8217;s to do with Google&#8217;s privacy statement about Google Drive&#8230; Basically anthing you send to your friends [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>New Google AdWords Graphs &#8211; Misleading Much????</title>
		<link>http://www.blackhatppc.co.uk/2012/04/new-google-adwords-graphs-misleading-much/</link>
		<comments>http://www.blackhatppc.co.uk/2012/04/new-google-adwords-graphs-misleading-much/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 06:01:22 +0000</pubDate>
		<dc:creator>blackhat</dc:creator>
				<category><![CDATA[Black Hat PPC]]></category>
		<category><![CDATA[Google Innovations]]></category>

		<guid isPermaLink="false">http://www.blackhatppc.co.uk/?p=1581</guid>
		<description><![CDATA[Google have been innovating (again!!!) and this time they have been changing the colours of the Graphs that appear in AdWords. Previously Google&#8217;s Graphs used to look like this&#8230; Nice and easy to understand. Nice big lines that you can see. Numbers down the left hand side and a key telling you what you are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Black Hat PPC 2 Year Anniversary!</title>
		<link>http://www.blackhatppc.co.uk/2012/04/black-hat-ppc-2-year-anniversary/</link>
		<comments>http://www.blackhatppc.co.uk/2012/04/black-hat-ppc-2-year-anniversary/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 07:11:20 +0000</pubDate>
		<dc:creator>blackhat</dc:creator>
				<category><![CDATA[Black Hat PPC]]></category>

		<guid isPermaLink="false">http://www.blackhatppc.co.uk/?p=1551</guid>
		<description><![CDATA[Today is Black Hat PPC&#8217;s two year anniversary!!! We&#8217;d just like to take some time to say thanks to all our readers and all those of you who have contributed to help keep the blog running. It amazes us that when we first started this blog 2 years ago, we had about 5 ideas for [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>New Google AdWords Match Types Being Rolled Out in May &#8211; Near Exact and Near Phrase, what do they mean?</title>
		<link>http://www.blackhatppc.co.uk/2012/04/new-google-adwords-match-types-being-rolled-out-in-may-near-exact-and-near-phrase-what-do-they-mean/</link>
		<comments>http://www.blackhatppc.co.uk/2012/04/new-google-adwords-match-types-being-rolled-out-in-may-near-exact-and-near-phrase-what-do-they-mean/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 08:50:23 +0000</pubDate>
		<dc:creator>blackhat</dc:creator>
				<category><![CDATA[Black Hat PPC]]></category>
		<category><![CDATA[Google Innovations]]></category>
		<category><![CDATA[Google Match Types]]></category>

		<guid isPermaLink="false">http://www.blackhatppc.co.uk/?p=1568</guid>
		<description><![CDATA[Those of you who are logging in to your AdWords accounts today may well see the following notification from Google&#8230; New! Improvements coming to exact match and phrase matchTarget your ads better. In mid-May, our improved exact match and phrase match options will include misspellings, plurals and other close variants of your keywords. Google is rolling [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>The Search Alliance now Double Serving Ads</title>
		<link>http://www.blackhatppc.co.uk/2012/04/the-search-alliance-now-double-serving-ads/</link>
		<comments>http://www.blackhatppc.co.uk/2012/04/the-search-alliance-now-double-serving-ads/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 07:15:14 +0000</pubDate>
		<dc:creator>blackhat</dc:creator>
				<category><![CDATA[Yahoo & Bing]]></category>
		<category><![CDATA[Search Alliance]]></category>

		<guid isPermaLink="false">http://www.blackhatppc.co.uk/?p=1557</guid>
		<description><![CDATA[The BlackHatters were checking out Bing and Yahoo in the UK today, as today is meant to be the day that the Search Alliance comes into play. We were surprised when we saw the results as we are fairly sure that they weren&#8217;t like this last week (if we are wrong, we stand corrected!) What [...]]]></description>
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		<slash:comments>8</slash:comments>
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