Archive for the ‘Google Quality Score’ Category

Do you spend time trying to translate your landing pages or websites into other languages in order to try and gett foreign visitors to buy your goods and servfices? it’s a major ballache which is time consuming and coslty…and the result is usually that it makes very little difference to the amount of visitors and [...]

As we reported in our earlier article Google Sitelinks Update – Crazy Day for PPC ads! Google have rolled out sitelinks on Generic keywords. This change in Google’s policy can now allow those astute PPC analysts out there to work out what competitors Quality Score is on certain keywords. The Blackhatters have worked out that for [...]

We reported last month on Google Smart Pain and how Google has the ability to change its algorithm to amend CPC prices for different types of advertising – Google ‘Smart Pain’ – How Google changes it’s algorithm. To recap the Google Smart Pain example…  Google Search – 10/10 example CPC £1.00 Google Content Network – [...]

Struggling with your Quality Score in Google? Here is a really simple trick that helps in most cases for 2 word keywords to improve Quality Score. If you have a keyword such as ‘black hat’ and have a QS of 4/10, try putting a ‘.’ between the two keywords as it resets the QS of [...]

Google ‘Smart Pain’ is one of the closely guarded secrets that Google keeps in regards to how it’s algorithm works in regards to PPC. Google’s Smart Pain is an element of the algorithm that Google can control that sets a multiplier for CPC’s when looking at different networks or devices that PPC ad’s are delivered [...]