Black Hat PPC
Thanks for all those of you who are still following Black Hat PPC.
We have had to ‘go underground’ for a while, but the day where we will make a return is coming again soon.
We will keep you posted.
The BlackHatters were told (thanks guys) about this new and innovative way to improve the CTR rate of your Product Listing Ads (PLA’s) that Firstbathrooms.com has come up with…
Using Naked Chicks in your images!
Check out this ad for the term ‘shower enclosures’…
Nice! They have used a naked girl to model in their shower enclosure […]
Okay, there have been loads of articles on PPC blogs in the past weeks following eBay’s report on why PPC is a bunch of pooh and no one should invest in it anymore.
Don’t worry we aren’t going to regurgitate the whole report for you but you can read it for yourself here (be warned…its […]
A few months back we wrote an article Search Partners Impressions Up? Lets play spot the natural ad where we were discussing how we had seen an increase in the number of impressions on the Google Search Partner network for paid search ads.
We have been talking with Google in regards to this matter and it […]
Thanks to all the entrants for the PPC Blooper contest that we launched a couple of weeks ago – PPC Blooper Contest: WIN a years subscription to SpeedPPC.
We had some great entries and we thought we’d share a few of our favourites and announce the winners of Annual Subscription toSpeedPPC. We liked this one which […]
Its the festive season and the BlackHatters have a great prize to give away to our readers this Christmas.
We have two 12 months subscriptions to SpeedPPC worth over $100! (Wooooo! :-))
What is SpeedPPC?
SpeedPPC automates the PPC campaign building process, allowing you to build really, truly relevant ads and landing pages for all your […]
Okay…geeky blog post coming…you’ve been warned…
The BlackHatters were interested earlier this week when we were searching for the term ‘cocktails’ in Google (don’t ask!) If you Google ‘cocktails’ you get the following SERP delivered…
We were particularly interested in the Smirnoff ad…
The display URL is www.youtube.com/Recipes but when you click on the Headline of the ad it […]
Following on from our previous article Google AdWords Email Scam we discovered an even funnier (and somewhat more concerning) email scam that is doing the rounds at the moment.
Check out this email below…
From: Google Incorporation <email@example.com>
76 Buckingham Palace Road,
London SW1W 9TQ,
CONSOLATION PRIZE WINNING NOTICE!!!
Ref NO: GCS/G6I/88809
We wish to congratulate you once again on this […]
One of the most frustrating things that happen to the Blackhatters when running PPC campaigns is when we have our ad copy copied by a competitor. It really, really annoys us!
We spend hours writing the perfect ad copy…writing eye catching headlines, strong calls to actions, making the most of the display URL’s and as […]
For years now there have been ways to manipulate ad copy in order for advertisers to get around trademark policies (we wrote about this back in October 2010!) Where advertisers can use different symbols within their ad copy to confuse Google’s automated system into approving the ad.
However, we have noticed that Google AdWords is […]