Archive for the ‘BEST Black Hat PPC Posts’ Category

In September 2009 (was it really that long ago!) Google cracked down on affiliates who were using PPC to promote bridging pages for merchant websites who they deemed were not adding value to users searches and then either slapped or suspended their PPC accounts at the time. There was a big uproar in the affiliate [...]

So what is the most important Google tool for affiliate marketers? Is it the keyword tool? The Ad Preview Tool? Google Insights for Search? All good answers but we’re afraid the actual answer (in our humble opinion ) is the IP Exclusion Tool. This tool is often overlooked by Search Marketers, but when used correctly can give you [...]

Google have been busy today! As we reported on earlier, Google have brought in ‘related to’ ad’s on branded keywords (see Google ‘Related to’ Ad’s appearing on Brand terms…we feel another lawsuit against Google coming on!) However, we have also seen big updates in Google’s Sitelinks today as well. Firstly, they have allowed sitelinks to [...]

It was unveiled recently that Google have been testing ‘related to’ ad’s in their result pages. We thought this new innovation was a great idea from Google when we saw these related ad’s appearing on keywords such as ‘World Cup’, where people were offered ad’s advertising tickets for the World Cup. However, we have seen [...]

We’ve been speaking with our German friends recently about the never ending cookie debate and the proposed ban on cookie’s being dropped by websites when they are not disclosing this to users, as it is an invasion of users privacy. This cookie debate has been around for a while and cookies were banned for affiliates [...]