The BlackHatters Book Review Page…
Pay Per Click Search Marketing: An Hour a Day by David Szentela and Joseph Kerschbaum.
A really good beginners guide to PPC covering all the different aspects of Search Engine Marketing. Lots of good examples, whilst being clearly and concisely documented. Doesn’t go into great detail regarding any PPC tricks but still a great read for people just starting out in PPC.
What Would Google Do? By Jeff Jarvis.
Some really interesting concepts by Jeff Jarvis. Details how Google looks at running it’s business and how other businesses can learn from Google’s success. A little too ‘pro-Google’ for our liking, but thats understandable. Published in 2009 some of the points Jeff makes are a little dated (explaining what Twitter is all about!) and it would be interesting to read an updated version of this book in a couple of years time and see if Jeff’s views on how Google operate have changed at all.
Internet Marketing from the Real Experts by Shawn Collins and Missy Ward.
Lots of small articles all about affiliate marketing in the US. Whilst being very US focused, we did learn a lot from this book. Some great tips as well as sharing some great websites in the articles we recommend this to any budding affiliate marketeer.
Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn.
Great book on the latest techniques for SEO. Emphasises the importance of links to your website is the key to gaining Trust Rank which will make your site ranker higher in the natural rankings. Talks about a ‘Nuclear Football’ approach to getting rankings for lots of long-tail keywords which will help drive more traffic to your sites. Only downside, was that there was only one chapter on PPC and it is very weighted to SEO and (in our opinion) under rating the importance off PPC to marketeers.