Archive for January, 2012

Following on from yesterdays post with a Cruise PPC blooper, one of our readers emailed us this screenshot below of a PPC Blooper in You Tube which we liked… A big thanks for sending in this blooper, but as good a blooper as both this and yesterdays bloopers were, they’re are still no where near [...]

Cruise PPC Blooper

Posted: 18th January 2012 by blackhat in PPC Bloopers
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We saw this and thought it was too funny… Just goes to show how the Google Display Network can be tricky to manage when events like this happen! Brought to you by Black Hat PPC.

Do Black Hat Affiliates really exist?

Posted: 13th January 2012 by blackhat in Affiliate PPC
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Over 2 years ago now (has it really been that long!) Google introduced its landing page quality guidelines which had a big effect on affiliates at the time. Affiliates prior to this used to build ‘thin sites’ which provided little ‘user experience’ with the idea of using PPC to direct traffic to these sites and [...]

Google recently changed its SERP’s so that they are now showing PPC ad’s not just on the top and on the right of their SERP’s but also at the bottom of the SERP’s as well. However, it wasn’t until last week that the BlackHatters had it confirmed by a Google rep that these ads also [...]

Google ‘Promotion’ Ads

Posted: 6th January 2012 by blackhat in Google Innovations
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The latest innovation from Google we have found (but haven’t read any other announcements about) is a new ad type – ‘Promotion Ads.’ Rather than the usual ‘Why These Ads’ appearing on the top right of sponsored ads box which is coloured in Yellow, eg – (We chose this ad, because we liked the little [...]