Black Hat PPC

The BlackHatters noticed the latest innovation from Google last week in the natural results, which we’d not seen before.

The search came on the term ‘eric clapton wife’ where Google is now delivering the top result in the natural listings as its own predicted answer. See screenshot below…

The BlackHatters have been arguing between ourselves about this…

Is this a really useful innovation where Google is giving users the information they are looking for even quicker than before? (by not having to go to a website)

Or

Is it against the very fundamentals of a search engine, which is meant to get users to the websites they are looking for as quickly as possible? Is this harking back to the old days of search engines trying to keep users on their site by providing them with the information they think they are looking for rather than letting users the freedom the find the results themselves? And what does this mean for sites like WikiPedia if Google are going to scrape their site for the answers to users questions and then deliver the results themselves so that users no longer need to go to sites like Wikipedia?

We cant decide, so we thought we’d put it to a vote…

Thanks for voting and helping us settling this argument between ourselves!

Brought to you by Black Hat PPC.

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