Archive for January, 2012

Google’s New Privacy Policy Update

Posted: 30th January 2012 by blackhat in Google AdWords
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For those of your with Google accounts, you would have received an email from Google last week explaining how they have changed their policy (or in our case hundreds of these dam emails!) As much fun as it is reading Google’s Policy’s we thought we’d break it out for you to the stuff that is [...]

Google AdWords Ads Glitch

Posted: 27th January 2012 by blackhat in Black Hat PPC
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The BlackHatters stumbled across something strange the other day when we were posting a new campaign in Google AdWords. The ad we put up went under review, which means that the ad is not eligible to show on Google until it has been approved. Below is a screenshot from AdWords showing the ad being ‘under review’ but [...]

The BlackHatters were kindly send this info-graphic from Wordstream this week entitled ‘how did Google make its money in 2011?’ Which you can see below… It makes for interesting reading from the US based PPC software developers. We cant clarify the numbers themselves in regards to how the spenders were but interesting to see which verticals are spending what in [...]

The BlackHatters noticed the latest innovation from Google last week in the natural results, which we’d not seen before. The search came on the term ‘eric clapton wife’ where Google is now delivering the top result in the natural listings as its own predicted answer. See screenshot below… The BlackHatters have been arguing between ourselves [...]

Charity PPC Services: Google Grant Accounts

Posted: 20th January 2012 by blackhat in Black Hat PPC
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The BlackHatters have been approached by a few friends of ours to make a request through our blog, Black Hat PPC. They are in a charitable mood in 2012 and have offered their PPC services to help any charities out there to run their Google Grant accounts for them. Google gives charities either $10k or [...]