PPC is a marketing channel. It is not he be all and end all, that companies should base their business success on. PPC does not work in a silo (unfortunately!) but as part of an overall digital strategy. So why? Oh why? Do business think that they can base their business success on PPC??? Too [...]
Archive for September, 2011
Google Analytics User Managers: Who really has access to your Google Analytics data?
Posted: 6th September 2011 by blackhat in Google AnalyticsTags: Google Analytics
Something the BlackHatters were discussing the other day was the amount of Google Analytics accounts that we have access too. What are we talking about? The fact that having worked in Search Marketing for many years now, we’ve had access to many different clients Google Analytics accounts. So what? The interesting point is that we’ve [...]
Images now appearing in PPC Ads on Google
Posted: 2nd September 2011 by blackhat in Google AdWords, Google InnovationsTags: Google Innovations
The BlackHatters noticed the latest innovation from Google this week…images appearing in PPC Ads! Have a look… No real surprise that images would start appearing in PPC ads. Interesting to see them appearing in the ad on the top left, Google trying to improve click thru rates on ad’s in position 4. No news [...]