Another innovation from Google came to our attention last week…Dynamic Remarketing Ads. This latest innovation seems to be Google’s answer to personalised remarketing ads from companies such as Struq and Criteo here in the UK.
It’s an interesting development from Google, as there was speculation that Google would look to acquire someone like Criteo but it seems like they have brought out their own solution instead as a direct competitor to Struq and Criteo. Bet those guys wished they’d sold up and retired now rather than playing hardball with Google.
For more information on Google’s Latest Innovation you can download Google’s Dynamic Remarketing Ad’s here.
Makes us wonder what is the next innovation coming out from Google. May be the ability to retarget ads in the actually PPC SERP’s themselves, which will make for interesting developments in the future!
Brought to you by Black Hat PPC.
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Very interesting – thanks for sharing, especially the PDF. Just wrote about it on our German blog.
I think this is a logical step for Google as it builds on things that Google already has: a huge customer base of advertisers, a huge publisher network, technology to get the most out of an impression, product feeds… and it could leverage the huge amount of data that Google has on their users.
Hi!
I see that the PDF is not any more uploaded. Can you upload it again so can we see it??
Thanks!
We’ll see if we can dig it out and repost it for you.