There are lots of keyword tools out there which help PPC advertisers (and SEOs) build out keywords for their campaigns. There are more and more of these tools being developed all the time and we’ve found a couple of new ones recently – but they are very different in how good they are. Take this [...]
Archive for May, 2011
The Good and the Bad – Keyword Tools
Posted: 31st May 2011 by blackhat in Black Hat PPCTags: Keyword Tool
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Google Quality Score – is it all just a hoax?
Posted: 27th May 2011 by blackhat in Black Hat PPC, Google AdWordsTags: Black Hat PPC, Google AdWords, Google's Unfair Advantage
Advertisers who use Google AdWords will know all about Google Quality Score. It’s the rating that your ad’s / keywords receive for particular search terms determined by factors such as CTR, relevance, account structure, website load times, account history, etc… And the better your Quality Score, the less you pay in regards to CPC’s for [...]
The BlackHatters were sent in this PPC Blooper earlier this week (thanks a lot by the way, keep ‘em coming!) This time it is from Italian car manufacturer ‘Fiat.’ They seem to have their ad appearing for the term ‘fist lube’… We don’t know what is more concerning about this… 1. What kind of keyword [...]
The importance of looking at Google SERPs when choosing a company name
Posted: 23rd May 2011 by blackhat in Black Hat PPCTags: Black Hat PPC
The BlackHatters have worked on many different client PPC accounts over the years, and the first thing we always want to know when we are talking to a prospective client is what is their brand name. Why? Because we know what a nightmare it is when you have a brand whose company name is also [...]
Just a short notice to say that we’ve had the site down for a little while due to technical issues. But all has been fixed and we are back now…thanks to everyone for your continued support. Brought to you by the BlackHatters