The Blackhatters felt very special the other day when one of our Google logins was included on the latest Google beta test. We were surfing the net in the US and saw their latest beta tests for trialing a different form of ad copy. You’ll see in the screenshot below that the display URL is appearing below the headline and the description lines are below the display URL…

Google USA beta test

So what is this all about? We can only speculate that Google is trialling this beta test to see if it improves CTR of ad copies. However, we dont need to speclate that if it is the case that it does impove CTR, we can expect to see more of these kind of ad’s because…

1. It will make more money for Google.


2. Google will tell us it improves ‘user experience.’

Brought to you by the BlackHatters.

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