AT LAST! Google has done something that is actually helpful for affiliates! This is truely a momentous moment.
What are we talking about? Google AdWords Automated Rules – the latest innovation from Google for their AdWords platform that was released last week.
For the details of what this latest innovation from Google is, check out the link to their forum : http://www.google.com/ads/innovations/automatedrules.html
Or alternatively you can watch this loverly video about the matter…
So, hopefully you’ve got an idea of what these automated rules are all about. But why is it useful for affiliates?
Well, these new settings mean that PPC affiliates who are in bidding wars for certain keywords, can now set a rule at an ad group level which allows them to pause that ad group if the average CPC rises a certain percentage. This means that affiliates who have their max CPC’s set to high bids in order to get their ads to show, dont need to worry so much about having their price pushed in a bidding war as Google will now alert them to when their average CPC increases and pause the ad group before the affiliate loses too much money. Thanks Google!
Here’s a screenshot that might give you an idea…
We are still experimenting with Google Automated Rules, but if we find out any other handy tips, we’ll let you know.
Brought to you by Black Hat PPC.
No related posts.