Always good to see that even Google cant get everything right all the time, as we spotted this PPC blooper from the search engine giants… . So it looks like Google hasn’t worked out the whole geo-targeting thing yet as they are showing an ad in the UK SERPs with Vietnamese ad copy. Or is [...]
Archive for January, 2011
Yeah, nothing really ‘Black Hat PPC’ from the NMA Live event we attended last week. Interesting though to see John Myers, the head of account mangement at Yahoo and guy responsable for the Search Alliance transition (really, who would want that job???) seeming a little less chirpy than usual. Maybe a touch of stress as [...]
The BlackHatters have gone all upmarket today as we are attending the latest NMA live event in conjunction with Found. The e3vent i being held at the swanky Mayfair Hotel in London…very nice! We’ll be giving you the lowdown of the latest news if there is anything interesting to report. Brought to youby the BlackHatters.
The Black Hat PPC CTR Challenge!
Posted: 20th January 2011 by blackhat in Black Hat PPCTags: Black Hat PPC
A little game that the BlackHatters like to play is the good old CTR challenge. Where you each come up with different ad copies for the same keyword and see who gets the best CTR after a week (yes, we are very sad!) However, we impressed even ourselves the other day with a new record [...]
Landing Page Content Freshness – nothing to do with Quality Score
Posted: 18th January 2011 by blackhat in Google AdWordsTags: Landing Pages
We just wanted to clear up a matter that has been discussed recently… Whether updating the content on PPC landing pages has an effect on QS? The answer is no according to our friends at Google. Landing Page QS is set at domain level not at the actual landing page level. So as long as [...]