Archive for December, 2010

Black Hat Back…

Posted: 30th December 2010 by blackhat in Black Hat PPC
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Hey hey, Sorry, we went away there for a while. Internal issues is all we can say…but you cant keep a good blog down. The BlackHatters wont be posting as much on Black Hat as we have done in the past (we say that now, but you never know!) as we’ve found our own crazy [...]

Another week…another change to Google’s algorithm! As reported last week in many of the PPC blogs Google have announced that they are not rewarding ‘nicer’ brands with better rankings in the natural search results. Understandable that Google wants to reward sites that offer good user experience and get good customer reviews. There is the case [...]

Good news from Google recently for PPC advertisers who use Google extensions like sitelinks, but suffer the pain of having to update all their individual sitelinks in each seperate campaign (which can take a while on big AdWords accounts!) The latest from Google… Save Time with Shared Extensions Love ad extensions like Sitelinks and location [...]

The Blackhatters noticed last Friday and reported on our Facebook page that both the new and old Google ad preview tools were not working correctly. The issue is/was that when you changed the location to see your ad’s in a different country they were only coming back with the results for the territory you were [...]

Amazon PPC Blooper

Posted: 6th December 2010 by blackhat in Black Hat PPC, Google AdWords
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The latest in the growing list of PPC Bloopers comes from an Amazon ad that has been up for the past few weeks. The Amazon ad can be found on the term ‘Xbox 360′ where the ad they are delivering is actually got the word ‘Xboz’ in the title… How is Amazon (one of the biggest [...]