We have learned that Google have nearly completed their inhouse tool for monitoring the use of sitelinks in PPC ad’s which should be rolled out any time now.
The main points that the tool will be looking for are:
1. Use of symbols in sitelinks
2. Use of excessive punctuation in sitelinks
3. Sitelinks that are all directing to the same page on the site, rather than different pages.
4. Ensuring sitelinks are not directing to different domains.
Google is bringing in these updates to improve ‘user experience’ (not that old reason again!) rather than just allowing advertiser to improve their overall CTR for their ad’s.
So for those of you out there who are in breach of any of the points above…might be time to update your sitelinks or you run the risk of having your sitelinks taken away from your ad’s!
Brought to you by Black Hat PPC.
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Nice spot guys – spotted an ad earlier in the week that uses sitelinks to complete a whole sentance too; it looked like a line 3 description.
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