The BlackHatters learnt today that there is a new app that Google has developed for their own Nexus phones that allows Google to ad preview Google Serp’s on a mobile phone. This has often been a frustration to advertisers who have an ad preview tool for desktops and an ad preview tool for WAP mobiles [...]
Archive for September, 2010
Google Smartphone Ad Preview Tool
Posted: 24th September 2010 by blackhat in Google AdWords, Google Innovations0
How to set up Google Custom Alerts…for monitoring Quality Score
Posted: 23rd September 2010 by blackhat in Google AdWords, Google InnovationsThe Blackhatters were reading PPCblog.com regarding a new feature for Google Adwords: Creating custom reports for Quality Score… Brilliant we thought! This will be great for us to measure if we see changes in our Quality Score (alerting us to any of the dreaded Google Slaps for affiliates!) so we logged into our AdWords account and [...]
How low cost airlines make their money…
Posted: 20th September 2010 by blackhat in PPC BloopersTags: PPC Bloopers
The BlackHatters were looking to take a break from the crazy world of Black Hat PPC and thought we’d check out some flight deals. Being the lowly poor people that we are we went to Ryanair to check out what deals they had. We found it entertaining whilst we were looking to see the amount [...]
Google Gone Crazy! A breakdown of all the latest developments in Search Marketing in the past 3 months…
Posted: 17th September 2010 by blackhat in Google InnovationsTags: Black Hat PPC, Google AdWords, Google Site Links, Google Trademark Policy, Yahoo & Bing Alliance
The past three months have been the most hectic for as long as the BlackHatters can remember in terms of changes to Search Marketing. With Google releasing new products and the Yahoo & Bing merger, we wanted to collate all these changes and ask the question…how are PPC advertisers and search agencies meant to keep [...]
How do SME’s compete to be seen in Google?…A ray of hope…
Posted: 16th September 2010 by blackhat in Google AdWords, Google InnovationsTags: Google AdWords
Since the introduction of Google Instant Search last week and Google’s update in the natural rankings - so that brands dominate the first page of the SERP’s for brand terms…a lot of SME’s are scratching their heads wondering how they are to be seen in Google nowadays. SME’s do not have big budgets to compete with [...]