As reported on search engine land last week, Google are holding a conference in San Francisco later today (6pm GMT) about a new product offering.
The question was asked as to what Google might be launching in an art arena…well the Blackhatters can reveal that Google is announcing the launch of Google’s ‘instant Search Results.’
Google has been testing this over the past few days and we’ve seen new options appearing in the SERPs for users as you can see below…
Google’s Instant Search was leaked a few weeks back on blogs and it looks to us like Google has pushed through its announcement on this new product as a result.
Google Instant Search will put Google’s search engine technology way past its competitors (Bing) and secure its position as the number one search engine.
The Blackhatters will be listening in with keen interest at the launch to see how Google answers the questions surrounding how instant search has an impact on PPC advertisers impressions and resultant CTR on ad’s. We will keep you posted with any updates and remeber…you heard it here first!
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