Well, 24 hours afte Google announced Google Instant Search (as we reported in our previous blog article Google Instant Search: Launch Today) and the chaos continues.
We’ve seen brands up in arms shouting at Google as to why they are not getting suggested by Instant Search and asking whats going to happen to their CTR and QS. They has been speculation that there will be an increase in impressions on PPC ad’s and that CTR will decrease (we’ve already seen this as the case in some of our campaigns.) There are also alternative arguments saying that actually CTR will improve as users will find what they are looking for quicker. There has been talk of the death of long tail keywords and misspellings as well as SEO being well and truely being up a brown coloured creek without a paddle!
The Blackhatters actually reckon Google Instant Search is a good idea for users who will find the big brands and popular websites quicker…granted this isn’t an original idea of Google’s, Yahoo had this back in 2005 and canned the idea, but hey! (see Search Engine Lands article)
What this actually all means for search marketing we will only really be able to tell in a few months time.
GOOGLE – YOU MAY HAVE WON THIS BATTLE, BUT THE WAR IS STILL ON!
Anyway enough ranting, lets get on to some black hat ppc…following on fro Google Instant Search the Blackhatters would like to be the first to introduce a new type of keyword (aside from brand, generic, brand and generic, product and long tail keywords) please welcome….
THE SUPER SHORT TAIL KEYWORD
As Google Instant Search predicts what users are looking for as they type (if you want more info on Google Instant Search, check out Search Engine Land who have some really good posts on the matter – nice work guys!) PPC advertisers can now bid on the first few letters of a keyword in order to have their ad show. For example, if your keyword was ‘google’ then you can now bid on ‘g’, ‘g’, ‘goo’, ‘goog’, ‘googl’…you get the idea. These keywords currently will have low competition andwill mean your ad is seen by users who are using Instant Search…this is particularly useful for SME’s who will not be predicted by Instant Search results like the big brands.
The Blackhatters are testing this new ‘Super Short Tail’ keyword and it is having good results initally but it is very early days.
We’d like to hear back from any other advertisers using this technique to see how they are getting on.
Amongst all the chaos that Google Instant Search has brought we did find it funny yesterday seeing what Google Suggests second suggestion was for the term ‘Google Instant’…
Go on then…we are feeling lucky Google Suggest
Brought to you by Black Hat PPC
No related posts.