We found this Google PPC Blopper quite funny earlier today. If you search the term ‘Google Grants’ you see the following Google ad appear… However, when you click on Google’s ad the link is broken… So the BlackHatters aren’t sure what to conclude from this… 1. Google isn’t very good at it’s own PPC and [...]
Archive for September, 2010
Google PPC Blooper…no grants for anyone!
Posted: 30th September 2010 by blackhat in Black Hat PPC, Google AdWordsTags: PPC Bloopers
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Google extending number of characters in ad copy – or not!
Posted: 30th September 2010 by blackhat in Google AdWordsTags: Google AdWords
An example of how the BlackHatters can get things wrong, which we thought might make you smile Below is the original post we were going to put up regarding seeing additional characters in description line 1 of ad copy, a very insightful and tear jerking piece… ____________________________________________________________ We have seen that Google has started testing [...]
Following on from our article Google Gone Crazy! A breakdown of all the latest developments in Search Marketing in the past 3 months… we have found a site that Google just developed which keeps people up to date with all the latest changes in Google… http://www.google.com/newproducts/ We’d like to think it was in response to our [...]
Why you need to split out your Mobile Campaigns (b’jesus, we are sounding like Google!)
Posted: 27th September 2010 by blackhat in MobileThe BlackHatters were looking at our campaigns the other day and noticed we’d had a few that were opted in to both Computers as well as mobile devices. Now fair enough, this is mainly down to laziness on our part…but really what difference does it make to split out you mobile and you computers campaigns? [...]
Google Ad’s without a website! Why you dont need a mobile ready site anymore.
Posted: 27th September 2010 by blackhat in Google AdWords, MobileThe BlackHatters have found out the latest innovation from Google for mobile advertisers. Google are soon to be releasing a new ad format on mobile campaigns which will allow advertisers to only promote a click-to-call number on their ad, as opposed to actually having the ad go through to an actual website. This has always [...]