The BlackHatters were interested to see the latest Google Innovation that they’d kept pretty quiet and under the radar which is Google ‘Definition in Context.’ We’ve seen this appear on the natural term when you Google the term ‘what is wikipedia’ and you’ll see the ‘definition in context’ option come up as in the ad below…
What is happening here is that if you click on the link headline, instead of being taken through to the Wikipedia page about this, you actually go to a Google Definitions page like this…
It’s not until you go back and click on the ‘definition in context’ link that you will be taken through to the actual Wikipedia page relating to Wikipedia.
As far as the BlackHatters can make out, this is a cheeky way of Google stealing traffic from Wikipedia. Wikipedia is a non-profit based site that is kept up to date by volunteers and as such the information on Wikipedia is valued content to users. Why do users want to be taken to a Google Definition of ‘what is wikipedia’ and putting an extra click in the users cycle to find the relevant information they are looking for?
We’ll ask Google and see if we can get any response on the matter (unlikely as that may be!) But if we do have any success, we’ll keep Black Hat PPC Blog updated as a result.
Brought to you by Black Hat PPC.
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