Hey everyone, Apologies for the black hat ppc site being down the past few days. We are updating the site and also doing some testing on a new theory of our’s. But rest assured, the Black Hatters will be back soon…and we’ve got loads to tell you about! The Black Hatters
Archive for August, 2010
Using Google Locations One Box for Additional Ad Copy
Posted: 6th August 2010 by blackhat in Google AdWordsTags: Black Hat PPC, Google Locations One Box
The BlackHatters have been having some fun today testing the Google Locations One Box on PPC Ad’s. 99% of people out there use the locations one box to (not surprisingly) put the address of their business in. Nothing wrong with that, but we wondered whether we could use the address lines to actually extend your [...]
3 Line Sitelinks in PPC Ad’s in Google
Posted: 5th August 2010 by blackhat in Google AdWordsTags: 3 line sitelinks, Google Site Links
The BlackHatters were interested to learn of the latest update from Google (yes, another one!) in regards to Sitelinks on PPC ad’s. Google are currently testing 3 line sitelinks in the USA as part of an experiment that they may roll out in the future. Another new ad format from Google! And yet another way of pushing [...]
Google ‘Definition in Context’ or Google Stealing traffic?
Posted: 5th August 2010 by blackhat in Google Organic ListingsTags: Google Definition in Context
The BlackHatters were interested to see the latest Google Innovation that they’d kept pretty quiet and under the radar which is Google ‘Definition in Context.’ We’ve seen this appear on the natural term when you Google the term ‘what is wikipedia’ and you’ll see the ‘definition in context’ option come up as in the ad [...]
Google Trademark Policy: No Brand Protection Anymore (you need to read this article, biggest change in PPC in 2 years!)
Posted: 4th August 2010 by blackhat in Google AdWordsTags: Google Trademark Policy
The Blackhatters learned that Google announced today a change in its trademark policy that will be coming into effect on 14th September 2010. Google is changing its current trademark policy in the UK, Ireland and Canada so that Google will no longer monitor brand bidding and use of trademarks within ad copies. It is also opening [...]