The Blackhatters wrote an article last month regarding Google’s new related ad’s offering – Google ‘Related to’ Ad’s appearing on Brand terms…we feel another lawsuit against Google coming on! We’ve been surprised by the lack of interest by advertisers regarding this new offering from Google and the effect it may have on an advertisers brand [...]
Archive for July, 2010
Last month the BlackHatters wrote an article called Google ACE: Ad Innovations – Google’s latest beta product describing the details of Google’s latest innovation for PPC optimisiation. At the time Google ACE was only available for US AdWords accounts and we were messaged asking when people would be able to see this latest innovation on their [...]
Attention PPC Affiliates: Direct Linking Through Sitelinks
Posted: 14th July 2010 by blackhat in Google AdWordsTags: Affiliate PPC, Black Hat PPC, Google Site Links
Since Google brought out it’s change in sitelinks policy a few weeks ago, we have seen a few enterprising affiliates taking advantage of these new sitelinks to great effect. With sitelinks you can amend the destination URL so that rather than go to your affiliate website and hope that you get a good click thru [...]
Harnessing the Power of Sitelinks
Posted: 13th July 2010 by blackhat in Google AdWordsTags: Google Site Links
Since Google’s recent update of sitelinks in PPC ad’s, the Blackhatters have been busy testing lots of different ways to harness the power of these sitelinks. Most PPC ad’s are currently trying to fit as many different links into the sitelink as possible, to give the users maximum choice of where to navigate on their [...]
Personalised PPC Search – Or Content Advertising Space?
Posted: 9th July 2010 by blackhat in Google AdWordsTags: Google Personalised Search
We wrote an article some time ago called Disabling Personalised Search in Google, where you can append URL’s to get actual see the actual SERPs without Google’s personalised search coming into action. We thought we’d mention this again as we’ve seen personalised search becoming more prominent in the past couple of weeks. Some examples of [...]