Google Sitelinks Update – Crazy Day for PPC ads
It’s been a bit of a crazy day for those sitelinks today in Google AdWords. We’ve seen them popping up all over the place which has entertained us.
We like this one for the term ‘cheap flights’ where the ad in P2 has sitelinks and the ad in P1 doesn’t. Poor Cheap Flights paying a premium CPC for P1 on the term and Easy Voyage will probably be getting a better CTR (we have seen CTR double as a result of sitelinks overnight on generic terms.)
Our favourite has to be this one where the affiliates have sitelinks for P&O but the agency who are running P&O’s PPC account haven’t put them on yet (classic!)…
A bold move from Google that is causing chaos for PPC advertisers. I’m sure we’ll see lots of changes next week as brands are forced to make the most of the new sitelinks.
Brought to you by Black Hat PPC.
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There are 6 Comments to "Google Sitelinks Update – Crazy Day for PPC ads"
The showing of AdWords sitelinks in P2 in stead of P1 is just because P1 haven’t filled out the info – Don’t you think?
Yes, we’d agree on brand terms. However on generic terms it may be a QS issue. It seems like sitelinks are showing on generic keywords if you have a QS of 7/10. So if P1 has less than 7/10 are are just bidding high then they may still not be showing. Need to write more relevant ad copy in which case!
[...] from: Google Sitelinks Updated | Black Hat PPC Comments [...]
[...] sitelinks will only show for “the single top-ranked ad for a given user search” (but lower position ads also have been seen with sitelinks too). So make sure and take the time to add these valuable little guys to you campaigns, but [...]
My cousin recommended this blog and she was totally right keep up the fantastic work!
[...] Jul 07 2010 Filed In: Affiliate PPC, Google Quality Score As we reported in our earlier article Google Sitelinks Update – Crazy Day for PPC ads! Google have rolled out sitelinks on Generic keywords. This change in Google’s policy can now [...]