Google ‘Smart Pain’ is one of the closely guarded secrets that Google keeps in regards to how it’s algorithm works in regards to PPC. Google’s Smart Pain is an element of the algorithm that Google can control that sets a multiplier for CPC’s when looking at different networks or devices that PPC ad’s are delivered [...]
Archive for May, 2010
Google ‘Smart Pain’ – How Google changes it’s algorithm
Posted: 17th May 2010 by blackhat in BEST Black Hat PPC Posts, Google AdWords, Google Quality ScoreTags: Google Smart Pain
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Google AdWords Back End Interface
Posted: 16th May 2010 by blackhat in BEST Black Hat PPC Posts, Google AdWordsTags: Black Hat PPC, Google AdWords, Google Smart Pain
Ever wondered what Google looks at when they are looking at Google AdWords accounts? We have! We recently received an email from Google showing us a screenshot of the drop down menu in AdWords where you can find the Audiences and Ad Extensions…but more interestingly the screenshot showed us what Google employees look [...]
The importance of bidding on your brand
Posted: 12th May 2010 by blackhat in PPC BloopersTags: Black Hat PPC
There is often the debate in Search marketing where people say ‘why should I bid on my brand…I’m having to pay for my own traffic which my SEO rankings will pick up.’ Now whilst this is a good argument, it is well known in the industry that you do get approximately a 30% uplift [...]
Dont panic if your traffic seems to have disappeared in Google AdWords – It’s probably your time zone settings
Posted: 11th May 2010 by blackhat in Google AdWordsTags: Google AdWords
Ever had the problem where you have logged into your Google AdWords account and seen no traffic in there for your campaigns? You run around frantically checking your budgets, your ad’s are all live and showing and you can even see your ad in Google Ad Preview or in the SERP’s themselves? What is going on [...]
Disabling Personalised Search in Google
Posted: 9th May 2010 by blackhat in Google Organic ListingsTags: Black Hat PPC, Google Organic Listings, Google Personalised Search
Ever get annoyed when you are trying to check the position of your sites and then you realise that you are logged into Google and are getting ‘personalised search results?’ You can either logout of your Gmail account and then log back in later or use this little amendment to the URL in order [...]