Archive for May, 2010

Google’s Unfair Advantage

Posted: 31st May 2010 by blackhat in PPC Bloopers, You Tube
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Nice to see that Google uses it’s AdWords platform for it’s own advantage. See the ad below for You Tube…excessive amounts of bolding! Brought to you by Black Hat PPC.

Instantly Improve Google Quality Score on Two Word Keywords

Posted: 26th May 2010 by blackhat in Google Quality Score
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Struggling with your Quality Score in Google? Here is a really simple trick that helps in most cases for 2 word keywords to improve Quality Score. If you have a keyword such as ‘black hat’ and have a QS of 4/10, try putting a ‘.’ between the two keywords as it resets the QS of [...]

Google Geo-Targeting: As Explained by Google

Posted: 19th May 2010 by blackhat in Google AdWords
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There is some confusion around how Geo-Targeting of PPC ad’s works in Google. So we asked Google to explain the situation for us in relation to one of the campaigns we are running in Poland at the moment:    Our Question:  We want to target Polish people who are physically in the UK, who are [...]

Google’s New Homepage v Google’s Old Homepage

Posted: 19th May 2010 by blackhat in Google AdWords
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Do you remember the good old days when Google’s homepage had a nice and easy classic design which didn’t require you to where sunglasses whenever you wanted to search for something on the internet? We do! Below you can see the previous Google Homepage and Google’s Current Homepage with it’s funky embossed logo. Google’s Previous [...]

The Importance of Relevancy for Google PPC Ad’s

Posted: 18th May 2010 by blackhat in Google AdWords
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We recently did a test to discover the effects that Relevancy has in Google’s algorithm, as we wanted to see what difference a ‘good’ PPC campaign has with relevant keywords and ad copies as opposed to a ‘bad’ PPC campaign where keywords and ad copies did not match.    We created a Mythical Brand to [...]

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