Proof That Quality Score Numbers Mean Nothing

We thought we’d share the screenshot below showing some keywords in Google AdWords that have Quality Score of either 6/10 or 8/10…so lower than the 10/10 that PPC advertiser strive for. The screenshot shows that in the past 6 weeks, these keywords have driven over 3,ooo clicks and the average CPC have been £0.01 […]

By |November 14th, 2015|Uncategorised|8 Comments

Google Shopping Issues – Products Disapproved Due to Policy Violations

We thought we would share the latest from the Google Support team for any other advertisers that are having an issue currently with their Google Shopping products being disapproved due to policy violations. The BlackHatters were confused as to why so many of some of their clients products were being disapproved when there had […]

Ad Copy Blooper!

It’s been a while since we posted any ad copy bloopers but we were sent this one the other day and we thought it was too good not to be shared.

It’s on the keyword [adopt African child] and its from Lewisham Council…

Errm…can they actually say that??? Haha.

Glad we aren’t the agency who recently won […]

By |February 6th, 2015|PPC Bloopers|0 Comments

Google Paying Advertisers to Implement Sitelinks

How Google are now paying advertisers to implement sitelinks to take clicks away from natural listings.

Oh yes…we are still here…we’ve just been keeping a low profile.

We received a very interesting email from Google the other day, saying that they would give us £30 if we implemented sitelinks on one of our campaigns!

See screenshot below […]

Will Be Back Soon

Thanks for all those of you who are still following Black Hat PPC.

We have had to ‘go underground’ for a while, but the day where we will make a return is coming again soon.

We will keep you posted.


BlackHat back…Enhanced Campoos


Apologies to our readers for being away for a bit. We could blame it on laziness but the real truth is we’ve just been silly busy with our own projects.  Unlilke other PPC blogs out there (cough cough…PPC Hero) we aren’t a blog with a team of writers regurgitating PPC best practice to drive […]

The Google Stack…where is it going to end?

Googler’s have a new buzz word at the moment! Gone are the days where Google reps couldn’t say 3 words without mentioning either ‘You Tube’ or ‘Mobile’…no thats so 2012…now its all about ‘The Google Stack.’

Now the first question you may ask is…what the hell is The Google Stack?

Well let us explain…

This is Google’s […]

Improve Your CTR for PLAs – Use Naked Chicks!

The BlackHatters were told (thanks guys) about this new and innovative way to improve the CTR rate of your Product Listing Ads (PLA’s) that has come up with…

Using Naked Chicks in your images!

Check out this ad for the term ‘shower enclosures’…

Nice! They have used a naked girl to model in their shower enclosure […]

A Career in PPC

Thinking of getting into PPC?

What can you expect from a career in PPC?

We were recently asked these questions by a few of our readers (thanks for the support! :-))

Here’s our guide to the kind of roles and salary expectations you should have for the first 5 years on starting off in a career in […]

Search Partner Ads bigger than Google Search Ads?

The BlackHatters noticed something the other day that we had not noticed before…

When Google AdWords delivers ads on Google Search, users can only click on the Headline of the Ad Copy (as well as the sitelinks.) However, when Google AdWords delivers ads on Google Search Partners, every part of the Ad Copy is clickable […]